Privacy Policy

Last Updated: September 8, 2026

At Marketplace Dental Excellence (and our affiliated practice, Estrella Mountain Dentistry), we value your trust just as much as your smile. We are committed to protecting your privacy, whether you are visiting our website, filling out an online form, or receiving care in our office.

This Privacy Policy explains how we collect, use, and protect your information when you visit https://marketplacedentalexcellence.com or interact with our digital platforms.

1. Information We Collect

We collect information in two main ways: directly from you when you interact with us, and automatically when you browse our website.

A. Personal & Health Information You Provide

When you request an appointment, fill out patient forms, contact us, or subscribe to our updates, we may collect:

Contact Information: Name, email address, phone number, and physical address.
Appointment Details: Selected office location (Queen Creek / Gilbert or Goodyear), preferred times, and patient status (new or existing patient).
Protected Health Information (PHI): Any health background, insurance information, or reasons for treatment submitted through our secure forms or patient portal.

B. Technical Data Collected Automatically

When you navigate our site, we may collect basic technical data using cookies and standard analytics tools:

IP address, browser type, and operating system.
Pages visited, time spent on the site, and referring web addresses.
Device type (mobile, tablet, desktop).

2. How We Use Your Information

We use your information strictly to provide healthcare services and maintain a smooth online experience. Specifically, we use it to:

Schedule, confirm, and remind you of your dental appointments.
Process patient requests, inquiries, and billing transactions.
Communicate with you regarding treatment plans, follow-ups, or clinic updates.
Improve our website layout, performance, and user experience.
Ensure compliance with federal and state laws governing healthcare and data privacy.

3. HIPAA & Protected Health Information (PHI)

As a dental practice, protecting your medical records and personal health information is our highest priority.

Any PHI shared through our site or patient forms is governed strictly by the Health Insurance Portability and Accountability Act (HIPAA).
We maintain physical, administrative, and technical safeguards to prevent unauthorized access to your health records.
We never sell, rent, or lease your personal health information to third parties or advertisers.

4. Text Messaging (SMS) & Communications

If you choose to provide your mobile phone number, you consent to receive SMS communications from us regarding appointment reminders, schedule confirmations, or urgent account updates.

Opt-Out: You can stop receiving text messages at any time by replying STOP to any message.
Data Protection: Mobile phone numbers collected for SMS communication will not be sold, rented, or shared with third parties or affiliates for marketing purposes.

5. Cookies and Analytics

Our website uses cookies (small text files saved to your browser) to ensure core site functions work smoothly and to analyze general website traffic.

Necessary Cookies: Required for basic site navigation and form submission.
Analytics Cookies: Help us understand how visitors interact with our pages so we can improve site navigation.
Managing Cookies: You can adjust your cookie preferences via the cookie popup on our website or through your web browser settings at any time.

6. Information Sharing

We do not sell or trade your personal information. We only share data under the following limited circumstances:

Service Providers: Trusted HIPAA-compliant partners who assist us in managing our website, processing electronic forms, or handling patient communications under strict privacy agreements.
Legal Requirements: When required by law, subpoena, or regulatory obligation to protect our legal rights or the safety of our patients.

7. Children’s Privacy

Our website is designed for general audiences and parents/guardians seeking dental care for their families. We do not knowingly collect personal information directly from children under 13 online without parental consent.

8. How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your health data, please contact us:

Marketplace Dental Excellence

📍 18610 E. Rittenhouse Road #106, Queen Creek, AZ 85142

📞 Phone: (480) 545-8700

✉️ Email: mdefrontoffice@gmail.com

Estrella Mountain Dentistry

📍 700 N Estrella Pkwy #100, Goodyear, AZ 85338

📞 Phone: (623) 474-6095

✉️ Email: estrellamountaindental@gmail.com